Affiliate Takeover Directory

Paddy co-founded Paul Street with Aaron Paul after serving on the founding team of Wayflyer, a financing platform that uses data analytics to evaluate the marketing efficiency of online brands to identify and underwrite scalable marketing initiatives. This inspired his vision for the agency anchored by performance-driven affiliate strategies. Since the beginning of 2023, Paul Street has grown to nearly 50 employees, showcasing an impressive client roster with category leading brands such as Hexclad, Liquid IV, Coterie and Todd Snyder to name a few that contribute to the $400M+ of revenue generated for their clients to date.