Affiliate Takeover Directory

Manny Perez-Trujillo is the Co-Founder and CEO of Leads Icon and BetterWase, two high-growth companies operating at the intersection of performance marketing and insurance. Through Leads Icon, he scales ads that feel real, not forced, generating tens of thousands of leads and calls per day and tracking toward $50M+ in annual revenue. BetterWase began as an ACA call center and has evolved into a multi-vertical platform and agency spanning ACA, Medicare, Auto, and Life Insurance, powered by AI-driven technology for compliance, QA, and retention. Manny has built and scaled 100+ person teams by prioritizing culture, discipline, and systems over hype. His focus is turning vision into repeatable execution that scales.