Affiliate Takeover Directory

Chris Groves is a co-founder and Chief Content Officer of LeadsIcon and BetterWase, with a primary focus on content strategy, creative development, and reaching the right audience through a strategic blend of storytelling, copywriting, UGC, and AI. He specializes in creating high-performing advertisements that are native to each platform, designed to convert and drive measurable results.Chris began his career in 2015 and has since built an exceptional track record, generating hundreds of millions of dollars in revenue for agency partners and clients. Creative strategy is the foundation of scalable marketing campaigns and sustainable business growth. In addition, Chris has built a powerhouse in-house team of producers and editors who execute and evolve a proven creative blueprint, leveraging UGC and emerging AI tools to give LeadsIcon and BetterWase a distinct creative edge.